Mission Methods
The great need in the marketing of a greater understanding on climate is on climate science and its complexity. A means to achieve is to create threads of usable meaning that bridge between the general public and climate science. Crossing this divide is a tricky proposition, for the following reasons:
Public is affected by all of the publicity on climate change, and therefore has a weak to strong biased view. To the public it appears to be a overly complex topic that they do not have the time or expertise to study.
The Hidden Tribes concept of the Exhausted majority is very relevant here.
But there are concerns out there on AGW, for concern about climate change as a result of man is not polling well despite all of the promotional marketing being constantly performed.
So what can be done and what is the mission of this effort?
Our mission is to close the gap in understanding on climate science and present a comprehendible set of ideas, learning opportunities with a low cost and credible approach to a wide array of audiences in the general public. This effort is in answer to the marketing and politicization that is most prevalent n support of alarmism. What is this marketing causing in the minds of many? Where is the level of curiosity for a rational viewpoint, and doubt on AGW as a religion.
We have the advantage of ongoing science and dedication to solid scientific method. We seek a brand that refers to open climate science. We need a search for a better name, something catchy and easily comprehended, like OpenS. Having a brand that can draw folks to want to understand more is a key early step. Our advantage is that alarmism has become a political, marketing movement, while our side is that of science, facts and learning, not emoting and allegiance to a political narrative. The public can sense that. The other side defines itself as truth and real science while making predictions and claims that are easily seen as faulty.
To accomplish this mission we have to use various media, websites, learning tutorials, arguments and even voices to widen the cracks of disjointed logic that have been so carefully laid. The key to success is to be credible in our content, the use of hyperlinked approaches to making a case that are user driven. Use videos wherever possible to enhance the experience and draw the viewers into a line of reasoning. Also use a “voice” that does not cause rejection or resistance, but engages even if it is in polemics.
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